However, it was recently brought to my attention that at the moment there are more items available in a size 12 than there are in a size 26. Look below:
SIZE
You'll notice that the most popular sizes are 14-22, which all have over 2000 items available. But my argument is that if you're up to a size 22, you can shop lots more places than I can. If you're a size 12, you can shop literally anywhere in the country.
In Meadowhall, I can shop in Evans, New Look, Yours, and the Simply Be pop up shop. New Look and Yours have only been there a couple of years. Simply Be was only there for Christmas and I'm not sure if it's staying. I have to say, too, that when I went in, the selection on the rails tailed off drastically after a size 24. That really disappointed me.
If I was a size 22 other shops like Dorothy Perkins and River Island would open up to me. If I was a size 12, I could choose literally any shop in Meadowhall and stand a reasonable chance of finding things I liked, that fit me and were affordable. So why would I particularly choose Simply Be, apart from anything else? Especially when their pricing and quality can be shocking?
I understand that having around 1500 items to choose from is not by any means a small number. But it isn't inclusive, and that's what annoys me. There are 500 items on that website - which, let's recall, markets itself as "Size 12-32" and which has used the tagline "fashion without limits" (hah!) - that are not available to me, and that makes me sad.
The main culprits seem to be the branded items, so I had a quick look to see what I particularly liked.
Kelly Brook lace sleeve blouse - I love the lace here
This Alice and You top isn't available in a 28, and nothing in the whole collection goes above a size 28. That is shocking.
This Koko gold dress is gorgeous, but it's a 26 and I don't think it would fit me. There are 117 items available in Koko at a size 26. There are just 18 available in a size 28.
Please, Simply Be, think about cutting off some of the smaller sizes and extending the upper ones. Us fatties will thank you for it.
Here are the other bloggers taking part in the challenge
Mookie - http://www.mookieslife.com/
Steph - http://www.seeingspots.co.uk/
I compelty agree with you. I've just left and essay of a comment on Sarah's post. They want to be inclusive but what other shops are. As I said in sarah;s comments some of my friends size 16 and under would never consider SB as it's for FAT people. I know some of them have bought stuff via other JDW Catalogues that are available in SB but because they didn't see the branding they were happy to buy it. No matter how we feel labels matter to people and i think they'd do better concentrating on a core market rather than trying to cater for everyone. I'd love to see some market research on how well all sizes sell x
ReplyDeleteI agree - some of my thinner friends have only been in Yours or Simply Be or Evans because they're been with me.
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