The first 50 people in the queue got a goodie bag with a Yours tote bag, a make up bag and some other bits in it, and one lucky person won £50 of vouchers to spend in store! There were lots of staff around on hand to answer questions and be of any help.
The store is in the Kingsgate centre next to River Island which is a prime location. It's bright and clean and spacious (much better than the Meadowhall store in that respect, although apparently that is getting a makeover this year) and I hope it does really well.
Here's some photos I quickly took. It was really busy and I'm glad!
Sometimes in Yours I feel like all they have on show is black, dark green, or purple clothes, so I was glad to see some bright colours on display here
I really like this dress and think it might have to come home with me soon!